Professional Summary
Strategic and innovative Digital Marketing Specialist with three years of experience in driving growth through digital channels. Expertise in crafting and executing data-driven marketing strategies that enhance online presence, optimize conversions, and increase ROI. Adept at managing integrated marketing campaigns, leveraging analytics, and staying ahead of industry trends to deliver measurable results.
Core Competencies
- Integrated Marketing Campaigns: Designing and managing cross-channel marketing campaigns to maximize reach and effectiveness.
- SEO and SEM: Implementing comprehensive SEO strategies and managing search engine marketing campaigns to drive targeted traffic and increase visibility.
- Social Media Strategy: Developing and executing social media plans, including content creation, community engagement, and performance analysis.
- Content Strategy: Creating and managing content marketing strategies that resonate with audiences and support overall marketing objectives.
- Brand Development: Building and maintaining a strong brand presence across digital channels through strategic marketing and content initiatives.
- Pay-Per-Click (PPC) Advertising: Managing PPC campaigns on platforms like Google Ads and Bing Ads, including keyword research, ad creation, and performance tracking.
Digital Marketing Specialist
- Supported the development and execution of digital marketing initiatives, including SEO, PPC, and social media campaigns.
- Assisted in managing and optimizing digital advertising budgets, ensuring effective allocation and ROI.
- Produced engaging content for digital channels, including blogs, social media posts, and email newsletters.
